Feng Cha Announces ‘Annual Momentum & Vision’: 2025 Growth Recap and 2026 Expansion Roadmap
2025 Momentum
Feng Cha closed 2024 with 79 open stores and finished 2025 with 88 locations, achieving an 11.4% year-over-year growth rate. Beyond unit growth, 2025 marked a pivotal year in sharpening the brand’s positioning and setting the stage for scale.
Transcending Bubble Tea
While many brands remain confined to the traditional bubble tea niche, Feng Cha is evolving into a boba beverage category leader. The brand blends western favorites – espresso and coffee-based drinks, dirty sodas, smoothies, and blended beverages – with eastern ingredients like boba, jellies, red beans, and premium toppings.
This fusion allows Feng Cha to compete not only with bubble tea concepts, but also with mainstream beverage leaders such as Starbucks, Dunkin', Scooter’s, Dutch Bros., and 7 Brew.
Unlike traditional bubble tea brands that often appeal to narrower demographic segments, Feng Cha resonates with a much broader cross-section of the U.S. population, across age groups, ethnicities, and lifestyles – positioning it squarely in the high-frequency, everyday beverage space.
2026 Vision: Break 100 Units
Looking ahead, in 2026 Feng Cha plans to award franchise agreements totaling 40 new stores, and is on course to surpass 100 total open locations. Growth will be driven by aggressive multi-unit incentives targeting experienced MUMBOs (Multi-Unit, Multi-Brand Operators) attracted by a growing beverage-trend leader, strong unit economics, a simple operating model with minimal labor per shift, and flexible real estate requirements.
The brand is currently awarding multiple 5+ unit MUDAs (Multi-Unit Developer Agreements) to franchisees who already operate nationally recognized QSR, fast-casual, and casual dining brands – further validating Feng Cha’s positioning and scalability.
Three-Pillar Growth Strategy
Born and bred in Texas, Feng Cha’s expansion is guided by three core pillars:
• Texas Domination – Expanding beyond DFW and Houston into all metro Texas markets.
• DFW Hub-and-Spoke Expansion – Extending into nearby metros such as Tulsa, Oklahoma City, Wichita, KS, and Western Louisiana.
• Select DMA Penetration – Building density in high-potential markets like Denver, Phoenix, and Atlanta.
Franchise Opportunities
With accelerating momentum and a differentiated position in the beverage category, Feng Cha invites experienced multi-unit operators and select single-unit candidates to explore franchise opportunities at https://fengchafranchise.com/.
About Feng Cha
Feng Cha is a premium boba beverage franchise blending global flavors with a scalable operating model, designed to lead the next generation of beverage concepts across the United States.
Dessie Brown, Jr.
Feng Cha
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