North America to Reach $651 Billion in Geriatric Care Services by 2030

The geriatric care services market is projected to top $1.624 trillion by 2030, with North America expected to lead at $651 billion. The forecast points to aging populations, chronic disease care, and home-based services as the biggest growth drivers.

Why it matters: - The global geriatric care services market is moving toward $1.624 trillion by 2030, making elder care a bigger slice of the broader healthcare services industry. - North America is projected to be the largest regional market, signaling strong demand for home care, assisted living and chronic disease support. - The shift matters for providers, insurers and health systems as older adults need more continuous, personalized care.

What happened: - The Business Research Company published its Geriatric Care Services Global Market Report 2026, covering market size, trends and forecasts through 2035. - North America is forecast to reach $651 billion by 2030, up from $475 billion in 2025, at a 7% compound annual growth rate. - The U.S. is expected to remain the largest country market, reaching $577 billion by 2030, up from $422 billion in 2025, at a 6% CAGR.

The details: - Homecare is projected to be the largest service segment by 2030, representing 30% of the market, or $484 billion. - The report says the market is fragmented, with the top 10 companies accounting for about 1% of total revenue in 2024. - Brookdale Senior Living Incorporated led the market in 2024 with 0.2% of revenue. - Other 2024 share leaders included Sunrise Senior Living Incorporated, Genesis HealthCare Corporation and Amedisys Incorporated at 0.2% each, followed by Kindred Healthcare Incorporated, Home Instead Senior Care Incorporated and Atria Senior Living at 0.1% each. - Benesse Holdings Inc. held 0.03%, while Life Care Services and SavaSeniorCare each held 0.0003%. - The report says major growth drivers are the aging population, higher rates of chronic illness and rising demand for home-based healthcare. - It also links growth to longer life expectancy, lower birth rates, mobility challenges and cognitive decline among older adults. - Chronic conditions such as diabetes, cardiovascular disease and arthritis are increasing demand for home care, nursing services and assisted living. - Home-based care is gaining share because many seniors prefer to age in place, and because telehealth and remote monitoring can reduce hospital visits and infection risks. - Artificial intelligence is starting to enter the category, including Intuition Robotics’ ElliQ 3 companion robot launched in February 2024. - ElliQ 3 is designed to support natural conversation, memory support and emotional awareness for older adults. - The report also projects strong growth across eight service types: homecare, healthcare, institutional care centers, non-medical health care, hospital-based care, assisted living, independent senior living and rehabilitative care. - Those segments are expected to add more than $468 billion in market value between 2025 and 2030.

Between the lines: - The market remains highly fragmented, which suggests room for regional operators, niche providers and tech-enabled care models to win share. - The largest opportunities appear to be in services that reduce pressure on hospitals and support aging at home. - Digital health tools are becoming a competitive requirement, not just an add-on, as providers try to improve monitoring and care coordination. - The report’s growth assumptions point to a long runway for companies serving older adults, but also to rising competition in the fastest-growing service lines.

What's next: - Providers are likely to keep expanding home-based, assisted living and remote monitoring offerings to meet rising demand. - Partnerships, geographic expansion and service diversification are expected to remain key strategies for market share gains. - The report says the 2026 edition adds market attractiveness scoring, TAM analysis, company scoring matrices, forecasting dashboards and trend analysis.

The bottom line: - Geriatric care is becoming a major healthcare growth market, and North America is set to anchor much of that expansion through 2030.